Leed on Hilton Head Island- Green Building Contractor - Green Remodeling - LEED for Homes

• In the United States alone, buildings account for (According to USGBC):

72% of electricity consumption
39% of energy use
38% of all carbon dioxide (CO2) emissions
40% of raw materials use
30% of waste output (136 million tons annually)
14% of potable water consumption

• U.S. Demand for Green Building Materials to Hit $80 Billion by 2013 (According to Green Building Materials to 2013, 2009)

• According to a report presented by NAHB and McGraw-Hill 40% of builders believe green is a market differentiators. (Green Builder, January 2009)

• NAHB and McGraw-Hill predict residential green building will double to $40-$70 Billion by 2012. This will account for 12-20% of the entire market.

• The green building products market is projected to be worth $30-$40 billion annually by 2010 (Green Building Alliance 2006).

• Between 40% and 50% of the homes built in 2010 are expected to be green (NAHB, March 2007).

• NAHB reports approximately 115,000 homes were certified and inspected to local green building codes in 2008. This was an 18.6% increase from 97,000 homes in May 2007 (Residential Design & Build, October 2008).

• As of April 2009, the NAHB has registered more than 2,700 Certified Green Professionals, a designation issued by the group’s University of Housing (EcoHome Magazine, April 2009).

• Forty percent of those homebuilders surveyed by McGraw-Hill said that the down market has made it easier to market green homes, and 16% said that the housing slump has made it much easier.

• To learn more about green building, 90% of builders are most often using print sources, followed by home building Web sites; home building product manufacturers; and NAHB trade shows, conferences and workshops (Nbnnews.com, June 2008).

• The green material options receiving the most responses for use were high-performance, engineered wood products, allergen-free and chemical-free building materials; recycled building materials, such as those used in decks and sheds; alternatives to wood products; and certified sustainably harvested lumber (Nbnnews.com, June 2008).

• NAHB Consumer preferences Upfront costs consumers are willing to pay to save on utility costs. (NAHB 2007 Consumer Preference Survey)

51% - $5,000-$10,999
32% - Less than $5,000
16% - $11,000 or more

With so many stats pointing toward continued growth, Green should be a mainstay in corporate values and, therefore, the marketing mix. Smart marketing that incorporates the FTC’s Guides for the Use of Environmental Marketing Claims, in addition to other industry best practices is the surest way to tap into that growth.

Posted in: on Wednesday, August 19, 2009 at at 8:17 AM